CompanyRonaldo Roberto De Veyra2024-04-16T02:13:35+00:00
Our company
Sona Systems is a leader in participant pool management software, with a global reach of over 7.2 million users. Our platform allows researchers at universities to build their own participant pools, run lab and online studies, and grant credit or cash to participants.
We are proud to serve all of the top 50 universities in the US and all of the top 10 in Canada, as well as 75% of the world’s top business schools, and all of the Australian Go8 and UK’s RAE 2008 4-star and 3-star ranked universities. We boast a 99.5% product renewal rate.
Our staff is always available, working around the clock in U.S., E.U., and Asia-Pacific hours, to provide outstanding customer support.
FOUNDED
CUSTOMERS
COUNTRIES WORLDWIDE
Our Team
Justin Fidler
Founder & CEO
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Justin Fidler, Founder & CEO
Justin Fidler, President of Sona Systems, comes from a long and varied background in the software industry, including positions at Oracle, the Department of Defense, and various smaller software companies. While Chief Technology Officer at Washington, DC-based IntraACTIVE, he oversaw the development of IntraACTIVE’s three web-based collaboration software products. IntraACTIVE’s core software was sold to Mail.com in a deal valued at $14 million.
After IntraACTIVE, Justin joined IntraACTIVE’s successor company, Bantu, where as Chief Technology Officer, he oversaw the design and development of Bantu’s corporate instant messaging applications and architecture. The Bantu messaging network system handles millions of users and millions of messaging transactions per day, in a secure, encrypted environment.
Justin has also served on the Board of Directors of the PAM Forum, an industry consortium devoted to promoting standards in presence-aware software applications. In April 2002, Justin was honored as one of Washington Techway magazine’s “Tech Lions”, an award given to young leaders in the technology industry.
Justin has spoken at a number of industry conferences and universities worldwide on the subjects of software development, high-performance software design, and entrepreneurship. He has 4 U.S. patent applications in advanced stages relating to the field.
He also serves as the company’s Data Protection Officer (DPO), and has passed the EU General Data Protection Regulation Foundation (EU GDPR F) exam. He is registered with the Estonian Data Protection Inspectorate as the company’s DPO.
Justin holds an M.B.A. from London Business School, and a B.S. in Information and Decision Systems from Carnegie Mellon University. At the age of 16, he became the youngest person in the World to become a Microsoft Certified Professional, and the youngest person in the U.S. to become a Novell Certified Network Administrator. He speaks five languages.
At a Glance
- President (2002 – Present)
- 2002 Techway Mag Tech Lion
- Owner of 4 U.S. patents
- Speaks 5 Languages
Education
- MBA London Business School
- BS Information and Decision Systems Carnegie Mellon University
Annika Peedu
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Annika Peedu, Customer Support
Annika Peedu handles customer support at Sona Systems. She is a graduate of the Tallinn German School. In addition to being fluent in English, she speaks Estonian, German, and Russian.
Ronaldo Roberto De Veyra
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Ronaldo Roberto De Veyra, Systems & Security Administrator
Ronaldo Roberto De Veyra manages server administration, security, programming and customer support at Sona Systems. Prior to joining Sona Systems, Ronaldo worked as an Information Systems Specialist for De La Salle-College of Saint Benilde. Prior to that, he worked as a Web Programmer for MorningPlanet, an internet solution company based in Silicon Valley.
Ronaldo holds dual B.S. degrees in Organizational Communication and Business Management from De La Salle University. In addition to being fluent in English and Tagalog (Filipino), Ronaldo is an Android and tech aficionado, loves to play basketball, an avid cyclist and often surfs the web during his free time.
At a Glance
- Sona Systems, Systems & Security Administrator (2007-present)
- De La Salle-College of Saint Benilde, Information Systems Specialist (1998-2001 and 2003-2007)
- MorningPlanet, Web Programmer (2001-2003)
- Speaks English and Tagalog
Education
- Dual B.S. Organizational Communication and Business Management, De La Salle University
Leo Sangalang
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Leo Sangalang, Sales and Technical Support
Leo manages customer, sales and technical support for Sona Systems. He has over ten solid years of IT and management experience in a wide variety of industries such as software development, manufacturing, banking and container transport/shipping. He has been a Microsoft Certified Systems Engineer (MCSE) and holds both an M.B.A. degree and a B.S. in Computer Science degree from De La Salle University in Manila. He speaks fluent English and Tagalog (Filipino).
At a Glance
- Technical and Customer Support, Sona Systems Ltd. (2007 – Present)
- EDI Projects Team, OOCL Philippines (2005-2007)
- Assistant Manager, UCPB (2002-2005)
- Web Developer, Morningplanet (2000-2002)
- Software Engineer, NTC Philippines (1998-2000)
Education and Certifications
- MBA, De La Salle University
- BS Computer Science, De La Salle University
Steve Wardell
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Steve Wardell, Director of Technology
Steve Wardell coordinates technical strategy and software development, bringing over 10 years of software and technology consulting expertise to the company.
Previously, Mr. Wardell held positions at Deloitte, Booz Allen, and Bantu, where he led software teams in the development and integration of various software products for client in the public and private sectors. At Bantu, an instant messaging and collaboration product company, he recommended leading-edge software integrations and diagnosed complex platform issues as a 3rd-tier support specialist. His unique combination of hard and soft skills, and passion for tackling challenges and improving technical and non-technical areas make him an ideal leader at Sona Systems.
Mr. Wardell holds an M.B.A. from The George Washington University and a B.S. in Information and Decision Systems from Carnegie Melon University. He is also certified as an Oracle and Amazon Web Services Solutions Architect.
At a Glance
- Director of Technology (2019 – Present)
- Oracle and Amazon Web Services Solutions Architect Certified
Education
- MBA, The George Washington University
- BS Information and Decision Systems, Carnegie Mellon University
Gerald Sosa
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Gerald Sosa, Software Developer
Gerald is been developing software for .NET since 2006 and holds a Microsoft Certification. Sosa has developed has been exposed to a variety of different software development levels, mastering a wide range of programming languages. He’s primary focus and passion are in building software that’s widely available on web SaaS, Windows, Mac and other platforms.
At A Glance:
- Application Developer, Associate Manager, Accenture
- Sr. Software Engineer, Infor PSSC
- .NET Developer, Harbour IT
Education
BS Computer Science, Philippine Christian University
Jesa Villaflores
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Jesa Villaflores, Software Developer
Jesa is a Fullstack Developer focusing on .NET technologies. She started her IT career in as a Manual Quality Assurance Tester. Her passion building applications that provide efficiency and productivity to people encouraged her to shift from software testing to software development.
At A Glance:
- .NET Developer, Lead Associate, WTW
- Salesforce/.NET Developer, Executive, Macquarie Group Services
- Junior Software Engineer, ProV International
- Speaks English and Tagalog (Filipino)
Education:
BS Computer Engineering, University of the City of Manila
Our Global Offices
Sona Systems LLC
6106 Wilson Lane
Bethesda, MD 20817
USA
Sona Systems, Ltd.
Trummi 5
12616 Tallinn
ESTONIA
Sona Systems (Asia)
Park Trade Centre, Unit 302
1716 Investment Drive
Muntinlupa City, 1780
PHILIPPINES
Events
Federation of Ibero-American Psychology (FIAP)
Federation of Ibero-American Psychology (FIAP)
September 25, 2024
Lisbon, PortugalAssociation for Psychological Science (APS)
Association for Psychological Science (APS)
May 22, 2025
Washington, D.C.Society for Personality and Social Psychology (SPSP)
Society for Personality and Social Psychology (SPSP)
February 8, 2024
San Diego, CAChinese Psychological Society (CPS)
Chinese Psychological Society (CPS)
October 13, 2023
Chengdu, ChinaJapanese Psychological Association (JPA)
Japanese Psychological Association (JPA)
September 15, 2023
Kobe, JapanInteramerican Congress of Psychology (CIP)
Interamerican Congress of Psychology (CIP)
June 26, 2023
Asunción, ParaguayInternational Convention of Psychological Science (ICPS)
March 9, 2023
Brussels, BelgiumSociety for Personality and Social Psychology (SPSP)
February 23, 2023
Atlanta, GADecision Sciences Institute (DSI)
November 19, 2022
Houston, Texas